Fendix, the UK’s only private digital network of NHS Trust platforms, announces five new NHS Trusts joining its exclusive network.
Poole Hospitals NHS Foundation Trust, Barnet, Enfield and Haringey NHS Foundation Trust, Sussex Partnership NHS Trust, Somerset Partnership NHS Trust and Hillingdon Hospitals NHS Trust are the latest NHS partners to join – generating revenue from targeted advertising and content on their NHS staff intranets and public websites.
With the NHS having to find new and innovative ways to bring in money, Trusts are maximising the use of their online assets and uniquely the NHS staff intranets inside NHS firewalls.
To date, 67 Trusts covering more than 250 hospitals in England and Scotland, as well as national NHS bodies NHS Providers and NHS Employers, are part of Fendix’s online network – generating new income streams from their digital assets.
With a further 25 NHS Trusts set to join over the coming months, the network is expected to provide reach covering more than 65% of the NHS Acute audiences and landscape. As the scale of the NHS network grows, the greater the revenues that can be shared back with the NHS.
Evidence shows NHS staff intranets are critical digital touchpoints that are “always on” giving HCPs access to key clinical resources and care pathways for patients throughout their working day.
With the ability to target up to 100 different NHS professionals by seniority and region, brands have the unique ability to target these groups inside their staff intranets.
Simon Grime, Director of Fendix, said: “The network continues to grow from strength to strength as more NHS Trusts are realising the benefits of being part of our network. We have strong coverage right across the UK, which is very attractive to brands who are keen to engage with the NHS and in particular, healthcare professionals.”
Simon Grime added: “Brands are realising NHS intranets are a critical channel to target messages to the NHS workforce as a whole or to specific health professionals. The intranets are regularly accessed (6-9 minutes per visit, multiple visits per day) by multi-disciplinary teams to access clinical systems and specialist content throughout their working day.”
Brands using the network include Seat, Vauxhall, Ford, O2 health, Barclays, Janssen, Bristol Myers Squibb, Macmillan , British Heart Foundation, HMRC, Roche, MSD and Univadis to name a few.
For further information please call Caroline Hastie, Head of Communications and Marketing on 07983 164553 or email firstname.lastname@example.org