Fendix, the UK’s largest digital network of NHS Trust platforms, today announces six new NHS Trusts joining its exclusive network.
University Hospitals of North Midlands, Barking, Havering and Redgrave Hospitals, Nottingham Healthcare, Northumbria Healthcare, Peterborough Hospitals and Surrey and Borders Partnership are the latest NHS partners to join – generating revenue from targeted advertising and content on NHS staff intranets and public websites.
With the NHS having to find new and innovative ways to bring in money, Trusts are maximising the use of their online assets and uniquely the NHS staff intranets inside NHS firewalls.
To date, 62 Trusts covering over 250 hospitals in England and Scotland, as well as national NHS bodies NHS Providers and NHS Employers, are part of Fendix Media’s online network – generating new income streams from their digital assets.
With a further 30 NHS Trusts in discussion to join over the coming months, the network is expected to provide reach covering more than 60% of the NHS Acute audiences and landscape.
Fendix works with the UK’s biggest media agencies to source relevant and targeted campaigns for NHS staff within the intranets. With the ability to target up to 100 different professional groups by seniority and region, advertisers have unique access to these difficult to reach groups.
Evidence shows NHS staff intranets are critical digital touchpoints that are “always on” giving HCPs access to key clinical resources and care pathways for patients throughout their working day.
Simon Grime, Director of Fendix, said: “The network continues to grow from strength to strength as more NHS Trusts are realising the benefits of being part of our network. We have strong coverage right across the UK, which is very attractive to advertisers who are keen to engage with the NHS and in particular healthcare professionals.”
As the network has grown steadily over the past two years – so has the Fendix headcount. Three new appointments have grown the sales team in the last two months, from agency, media and healthcare backgrounds. Investment has also been made with hires to grow the technology and product development capabilities.
Simon Grime added: “The volume and size of client campaigns are increasing month on month as advertisers realise NHS intranets are a critical channel to target messages to the NHS workforce as a whole or to specific health professionals. NHS intranets are regularly accessed by multi-disciplinary teams to access clinical systems and specialist content throughout their working day.”
Partners of the network include large Acute Trusts such as Barts Healthcare NHS Trust, Leeds Teaching Hospitals NHS Foundation Trust, North Lincolnshire and Goole NHS Foundation Trust and Health Boards NHS Glasgow and Clyde and NHS Lothian.
Clients of the network include Seat, Vauxhall, Ford, O2 health, Barclays, Macmillan , British Heart Foundation, HMRC, Roche, Univadis and NHS England.
For further information please call Caroline Hastie, Head of Communications and Marketing on 07983 164553 or email firstname.lastname@example.org